Service innovation: Why is it so difficult to accomplish?

Journal of Business Strategy

Volumn 32, Issue 3, 2011, Pages 37-46

  Dörner, Nadin ^a   Gassmann, Oliver ^a   Gebauer, Heiko ^b  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

^b SWISS FEDERAL INSTITUTE OF AQUATIC SCIENCE AND TECHNOLOGY   (Switzerland)

Author keywords

Competitive advantage; Management strategy; Service industries

Indexed keywords

EID: 79955591578     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756661111121983     Document Type: Article

References (16)

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