An empirical analysis of customer loyalty in Pakistan's telecommunication industry

Journal of Database Marketing and Customer Strategy Management

Volumn 18, Issue 1, 2011, Pages 5-15

  Jahanzeb, Sadia ^a   Fatima, Tasneem ^b   Khan, M Bashir ^c  

^a FATIMA JINNAH WOMEN UNIVERSITY   (Pakistan)

^b INTERNATIONAL ISLAMIC UNIVERSITY   (Pakistan)

^c IQRA UNIVERSITY   (Pakistan)

Author keywords

customer loyalty; staff loyalty; switching cost; telecommunication industry; telecommunication service quality; trust

Indexed keywords

EID: 79955098665     PISSN: 17412439     EISSN: 17412447     Source Type: Journal    
DOI: 10.1057/dbm.2011.2     Document Type: Article

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