Clouds, big data, and smart assets: Ten tech-enabled business trends to watch

McKinsey Quarterly

Volumn , Issue 4, 2010, Pages 26-43

  Dutton, William ^a   Pister, Kris ^b   Varian, Hal ^c   Bernard, Rob ^d   Salkowitz, Rob ^e   Bughin, Jacques ^f   Chui, Michael ^f   Manyika, James ^f,g  

^a UNIVERSITY OF OXFORD   (United Kingdom)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c GOOGLE INC   (United States)

^d MICROSOFT   (United States)

^e and Entrepreneurship   (United States)

^f MCKINSEY AND COMPANY   (United States)

^g Firm's San Francisco Office   (United States)

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EID: 84987788972     PISSN: 00475394     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (3)

1. The ten trends described in this article build on eight we examined in an article from 2007. For more, see James M. Manyika, Roger P. Roberts, and Kara L. Sprague, "Eight business technology trends to watch, " mckinseyquarterly.com, December 2007. Those eight trends have continued to spread (though often at a more rapid pace than we anticipated), morph in unexpected ways, and grow in number to an even ten.
2. "How Web 2.0 is helping companies compete: McKinsey Global Survey results, " to be published in the fall of 2010 on mckinseyquarterly.com.
3. "How companies are benefiting from Web 2.0: McKinsey Global Survey results, " mckinseyquarterly.com, September 2009.