Experience design for communities in virtual worlds: Come for the attraction, stay for the interaction

International Journal of Web Based Communities

Volumn 7, Issue 2, 2011, Pages 174-188

  Kohler, Thomas ^a,b   Matzler, Kurt ^b   Hutter, Katja ^b   Thiemann, Robin ^c   Füller, Johann ^b,d  

^a HAWAII PACIFIC UNIVERSITY   (United States)

^b INNSBRUCK UNIVERSITY SCHOOL OF MANAGEMENT   (Austria)

^c Fujitsu Technology Solutions GmbH   (Germany)

^d Hyve AG   (Germany)

Author keywords

avatar based innovation; co creation; community building; consumer community theory; experience design; second life; virtual worlds

Indexed keywords

VIRTUAL REALITY;

CO-CREATION; COMMUNITY BUILDINGS; CONSUMER COMMUNITIES; EXPERIENCE DESIGN; SECOND LIFE; VIRTUAL WORLDS;

INTERACTIVE COMPUTER GRAPHICS;

EID: 79953895061     PISSN: 14778394     EISSN: 17418216     Source Type: Journal    
DOI: 10.1504/IJWBC.2011.039509     Document Type: Article

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