Gap (RED): Social Responsibility Campaign or Window Dressing?

Journal of Business Ethics

Volumn 99, Issue 2, 2011, Pages 167-182

  Amazeen, Michelle ^a  

^a TEMPLE UNIVERSITY   (United States)

Author keywords

Advertising; Corporate social responsibility; Gap Inc.; Product RED

Indexed keywords

EID: 79952704802     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-010-0647-2     Document Type: Article

References (52)

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