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Volumn 3, Issue , 2011, Pages 1243-1248

Ranking branches of System Group company in terms of acceptance preparation of electronic customer relationship management using AHP method

Author keywords

Analytical hierarchy process method; Customer relationship management; Electronic customer relationship management

Indexed keywords

AHP METHOD; ANALYSIS TOOLS; ANALYTICAL HIERARCHY PROCESS METHOD; CUSTOMER RELATIONSHIP MANAGEMENT; ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT; ELECTRONIC CUSTOMERS; HIERARCHICAL MODEL; MAJOR FACTORS; RESEARCH RESULTS;

EID: 79952528362     PISSN: None     EISSN: 18770509     Source Type: Conference Proceeding    
DOI: 10.1016/j.procs.2010.12.199     Document Type: Conference Paper
Times cited : (16)

References (10)
  • 1
    • 84986014447 scopus 로고    scopus 로고
    • Strategic issues in customer relationship managemenet implementation
    • Bull, C. (2003). Strategic Issues in Customer Relationship Managemenet Implementation, Business Process Management Journal, Vol. 9, No. 5, pp. 592-602.
    • (2003) Business Process Management Journal , vol.9 , Issue.5 , pp. 592-602
    • Bull, C.1
  • 2
    • 84986131258 scopus 로고    scopus 로고
    • Understanding customer relationship management(CRM): People, process and technology
    • Chen I. J. and Popovich K. (2003). Understanding Customer Relationship Management(CRM): people, process and technology, Business Process Management Journal, Vol. 9, No. 5, pp. 672-688.
    • (2003) Business Process Management Journal , vol.9 , Issue.5 , pp. 672-688
    • Chen, I.J.1    Popovich, K.2
  • 3
    • 0011920170 scopus 로고    scopus 로고
    • Transformative power of e-business over consumer brands
    • Dussart. Ch, Transformative Power of e-Business Over Consumer Brands, European Management Journal Vol. 19, No. 6, pp. 629-637, 2001.
    • (2001) European Management Journal , vol.19 , Issue.6 , pp. 629-637
    • Dussart, Ch.1
  • 4
    • 14344251742 scopus 로고    scopus 로고
    • Implementing polyinstantiation as a strategy for electronic commerce customer relationship management
    • Jukic, N. and Meamber, L. A. (2003). Implementing Polyinstantiation as a Strategy for Electronic Commerce Customer Relationship Management, International Journal of Electronic Commerce, Vol. 7, No. 2, pp. 9-30.
    • (2003) International Journal of Electronic Commerce , vol.7 , Issue.2 , pp. 9-30
    • Jukic, N.1    Meamber, L.A.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.