Taxi drivers' views on risky driving behavior in Tehran: A qualitative study using a social marketing approach

Accident Analysis and Prevention

Volumn 43, Issue 3, 2011, Pages 646-651

  Shams, Mohsen ^a   Shojaeizadeh, Davoud ^a   Majdzadeh, Reza ^a,b   Rashidian, Arash ^a   Montazeri, Ali ^c  

^a TEHRAN UNIVERSITY OF MEDICAL SCIENCES   (Iran)

^b TEHRAN UNIVERSITY OF MEDICAL SCIENCES   (Iran)

^c AVICENNA RESEARCH INSTITUTE   (Iran)

Author keywords

Consumer research; Focus group discussion; Risky driving behavior; Social marketing; Taxi drivers

Indexed keywords

CONSUMER RESEARCH; FOCUS GROUP DISCUSSION; RISKY DRIVING BEHAVIOR; SOCIAL MARKETING; TAXI DRIVERS;

BEHAVIORAL RESEARCH; TAXICABS;

MARKETING;

ADULT; ARTICLE; ATTITUDE; CAR DRIVING; DECISION MAKING; DEVELOPING COUNTRY; EDUCATION; HIGH RISK BEHAVIOR; HUMAN; INFORMATION PROCESSING; IRAN; MALE; MIDDLE AGED; MOTIVATION; OCCUPATIONAL ACCIDENT; PERSUASIVE COMMUNICATION; PSYCHOLOGICAL ASPECT; SOCIAL MARKETING; STATISTICS; TRAFFIC ACCIDENT; TRAFFIC AND TRANSPORT;

ACCIDENTS, OCCUPATIONAL; ACCIDENTS, TRAFFIC; ADULT; ATTITUDE; AUTOMOBILE DRIVING; DECISION MAKING; DEVELOPING COUNTRIES; FOCUS GROUPS; HUMANS; IRAN; MALE; MIDDLE AGED; MOTIVATION; PERSUASIVE COMMUNICATION; RISK-TAKING; SOCIAL MARKETING; TRANSPORTATION; YOUNG ADULT;

EID: 79952455709     PISSN: 00014575     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.aap.2010.10.007     Document Type: Article

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