Social media use and potential in business-to-business companies' innovation

Proceedings of the 14th International Academic MindTrek Conference: Envisioning Future Media Environments, MindTrek 2010

Volumn , Issue , 2010, Pages 228-236

  Kärkkäinen, Hannu ^a   Jussila, Jari ^a   Väisänen, Jaani ^a  

^a TAMPERE UNIVERSITY OF TECHNOLOGY   (Finland)

Author keywords

Business to business; Innovation; Social media; Survey; Web 2.0

Indexed keywords

BUSINESS TO BUSINESS; BUSINESS-TO-CONSUMER; FINNISH; INNOVATION ACTIVITY; LITERATURE REVIEWS; SOCIAL MEDIA; WEB 2.0;

SURVEYS; WORLD WIDE WEB;

SOCIAL NETWORKING (ONLINE);

EID: 79952320404     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1930488.1930536     Document Type: Conference Paper

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