Service innovation: Applying the 7-i model to improve brand positioning at the Taj Holiday Village Goa, India

Cornell Hospitality Quarterly

Volumn 52, Issue 1, 2011, Pages 11-19

  Sengupta, Aveek ^a   Dev, Chekitan S ^b  

^a Taj Mahal Hotel and Towers Mumbai   (India)

^b Cornell University School of Hotel Administration ^*  (United States)

Author keywords

Guest complaints; Innovation management; Personalized service; Return on innovation; Taj Holiday Village Goa

Indexed keywords

EID: 79952309319     PISSN: 19389655     EISSN: None     Source Type: Journal    
DOI: 10.1177/1938965510371443     Document Type: Article

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