An exploration of how mature women buy clothing: Empirical insights and a model

Journal of Fashion Marketing and Management

Volumn 15, Issue 1, 2011, Pages 108-122

  Holmlund, Maria ^a   Hagman, Anne ^a   Polsa, Pia ^a  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

Author keywords

Buying behaviour; Clothing; Fashion; Finland; Older consumers; Women

Indexed keywords

EID: 79952308439     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612021111112377     Document Type: Article

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