The role of channel orientation in B2B technology adoption

Journal of Business and Industrial Marketing

Volumn 26, Issue 3, 2011, Pages 193-201

  Asare, Anthony K ^a   Alejandro, Thomas G Brashear ^b   Granot, Elad ^c   Kashyap, Vishal ^d  

^a QUINNIPIAC UNIVERSITY   (United States)

^b UNIVERSITY OF MASSACHUSETTS   (United States)

^c CLEVELAND STATE UNIVERSITY   (United States)

^d XAVIER UNIVERSITY   (United States)

Author keywords

Business to business marketing; Channel relationships; Market orientation; Qualitative market research

Indexed keywords

EID: 79952289741     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621111115912     Document Type: Article

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