Managing Trade-in programs based on product characteristics and customer heterogeneity in business-to-business markets

Manufacturing and Service Operations Management

Volumn 13, Issue 1, 2011, Pages 108-123

  Li, Kate J ^a   Fong, Duncan K H ^b   Xu, Susan H ^b  

^a SUFFOLK UNIVERSITY   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Cluster analysis; Count regression models; Customer segmentation; Empirical research; Signal based forecast; Trade in programs

Indexed keywords

COUNT REGRESSION MODELS; CUSTOMER SEGMENTATION; EMPIRICAL RESEARCH; SIGNAL-BASED FORECAST; TRADE-IN PROGRAMS;

CLUSTER ANALYSIS; CUSTOMER SATISFACTION; FORECASTING; INDUSTRY; REGRESSION ANALYSIS; SALES;

COMMERCE;

EID: 79951934527     PISSN: 15234614     EISSN: 15265498     Source Type: Journal    
DOI: 10.1287/msom.1100.0307     Document Type: Article

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