Prior knowledge and health messages: An examination of affect as heuristics and information as systematic processing for fear appeals

Southern Communication Journal

Volumn 76, Issue 1, 2011, Pages 35-54

  Averbeck, Joshua M ^a   Jones, Allison ^b   Robertson, Kylie ^a  

^a UNIVERSITY OF OKLAHOMA   (United States)

^b WESTERN ILLINOIS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79551624564     PISSN: 1041794X     EISSN: 19303203     Source Type: Journal    
DOI: 10.1080/10417940902951824     Document Type: Article

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