Brand strategy for bottom line markets

Innovative Marketing

Volumn 5, Issue 1, 2009, Pages 33-38

  Rajagopal, ^a  

^a NONE   (Mexico)

Author keywords

Bottom of pyramid markets; Brand attributes; Brand dynamics; Brand performance; Brand positioning; Customer value

Indexed keywords

EID: 79251570505     PISSN: 18142427     EISSN: 18166326     Source Type: Journal    
DOI: None     Document Type: Article

References (12)

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