Where differentiating automobile manufacturers go wrong: Strategic challenges posed by increased outsourcing

International Journal of Automotive Technology and Management

Volumn 11, Issue 1, 2011, Pages 16-35

  Proff, Heike ^a  

^a UNIVERSITY OF DUISBURG ESSEN   (Germany)

Author keywords

Automobile manufacturers; Competencies; Competitive strategy; Content analysis; Outsourcing

Indexed keywords

COST BENEFIT ANALYSIS; OUTSOURCING;

AUTOMOBILE MANUFACTURERS; COMPETENCIES; COMPETITIVE STRATEGY; CONTENT ANALYSIS; DIFFERENTIATION STRATEGIES; INDIVIDUAL COMPONENTS; STRATEGIC CHALLENGES; TRANSACTION-COST THEORY;

AUTOMOBILE MANUFACTURE;

EID: 78751611808     PISSN: 14709511     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJATM.2011.038119     Document Type: Article

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