Applying Kansei engineering to industrial machinery trade show booth design

International Journal of Industrial Ergonomics

Volumn 41, Issue 1, 2011, Pages 72-78

  Huang, Ming Shyan ^a   Tsai, Hung Cheng ^a   Huang, Tzu Hua ^a  

^a NATIONAL KAOHSIUNG UNIVERSITY OF APPLIED SCIENCES   (Taiwan)

Author keywords

Category classification; Fuzzy product positioning; Kansei engineering; Plastics rubber industry show; Trade show

Indexed keywords

ASSESSMENT CRITERIA; BOOTH DESIGN; CATEGORY CLASSIFICATION; DELPHI METHOD; DESIGN TRADES; FUZZY PRODUCT POSITIONING; INDUSTRIAL MACHINERY; KANSEI ENGINEERING; MARKETING CHANNELS; MULTICRITERIA DECISION; OPERATING PROCEDURES; PRODUCT POSITIONING; SYSTEMATIC DESIGNS; TRADE SHOW;

COMMERCE; DECISION MAKING; DECISION THEORY; ELASTOMERS; EXHIBITIONS; MACHINE DESIGN; MACHINERY; PLASTIC PRODUCTS; PLASTICS INDUSTRY; RUBBER;

RUBBER INDUSTRY;

ARTICLE; BIOENGINEERING; CLASSIFICATION; DECISION MAKING; DELPHI STUDY; FUZZY SYSTEM; LINGUISTICS; MACHINE; PLASTIC INDUSTRY; PRIORITY JOURNAL; PROCESS DESIGN; PRODUCT DEVELOPMENT; RUBBER INDUSTRY;

EID: 78651377235     PISSN: 01698141     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ergon.2010.10.002     Document Type: Article

References (19)

1. Chen S.H. Ranking fuzzy numbers with maximizing set and minimizing set. Fuzzy Sets and Systems 1985, 17(2):113-129.
2. Dalkey N.C., Helmer O. An experimental application of the Delphi method to the use of experts. Management Science 1963, 9:458-467.
3. Demirtas E.A., Anagun S., Koksal G. Determination of optimal product styles by ordinal logistic regression versus conjoint analysis for kitchen faucets. International Journal of Industrial Ergonomics 2009, 39:866-875.
4. Gopalakrishna S., Lilien G.L., Williams J.D., Sequeira I.K. Do trade shows pay off?. Journal of Marketing 1995, 59:75-84.
5. Hansen K. Measuring performance at trade shows: scale development and validation. Journal of Business Research 2004, 57:1-13.
6. Hsieh C.H., Chen S.H. A model and algorithm of fuzzy product positioning. Information Sciences 1999, 121:61-82.
7. Jindo T., Hirasago K. Application studies to car interior of Kansei engineering. International Journal of Industrial Ergonomics 1997, 19:105-114.
8. Mondragón S., Company P., Vergara M. Semantic differential applied to the evaluation of machine tool design. International Journal of Industrial Ergonomics 2005, 35:1021-1029.
9. Nagamachi M. Kansei engineering: a new ergonomic consumer-oriented technology for product development. International Journal of Industrial Ergonomics 1995, 15:3-15.
10. Nagamachi M. Kansei engineering as a powerful consumer-oriented technology for product development. Applied Ergonomics 2002, 33:289-294.
11. Nakada K. Kansei engineering research on the design of construction machinery. International Journal of Industrial Ergonomics 1997, 19:129-146.
12. Rescher N. Predicting the Future 1998, State University of New York Press.
13. Schutte S., Eklund J. Product Design for the Heart and Soul 2003, Linkoping University, Sweden.
14. Sharland A., Balogh P. The value of nonselling activities at international trade shows. Industrial Marketing Management 1996, 25:59-66.
15. Shen, M.S., 2004. A Study on the Combination of Multiple Kansei Words. Master thesis. National Yunlin University of Science and Technology.
16. Tanner J.F. Leveling the playing field: factors influencing trade show success for small companies. Industrial Marketing Management 2002, 31:229-239.
17. Tanner J.F., Chonko L.B. Trade show objectives, management, and staffing practices. Industrial Marketing Management 1995, 24:257-264.
18. Tseng, C.C., 2003. The Application of Kansei Engineering to the Image Recognition Analysis and Computer-aided Logo Design for Banks. PhD thesis. National Cheng Kung University.
19. Wang, C.H., 2003. A Study on the Influence of the Features of a Bicycle's Frame Form on the Image Perception. Master thesis. National Cheng Kung University.