Formative Assessment Using Social Marketing Principles to Identify Health and Nutrition Perspectives of Native American Women Living within the Chickasaw Nation Boundaries in Oklahoma

Journal of Nutrition Education and Behavior

Volumn 43, Issue 1, 2011, Pages 55-62

  Parker, Stephany ^a,b   Hunter, Toma ^c   Briley, Chiquita ^d   Miracle, Sarah ^b   Hermann, Janice ^a   Van Delinder, Jean ^a   Standridge, Joy ^e  

^a OKLAHOMA STATE UNIVERSITY   (United States)

^b Chickasaw Nation Get Fresh Nutrition Program   (United States)

^c Seminole Health Department   (United States)

^d MISSISSIPPI STATE UNIVERSITY   (United States)

^e Carl Albert Diabetes Care Center   (United States)

Author keywords

Focus groups; Formative assessment; Interviews; Native American women; Qualitative research; Social marketing

Indexed keywords

ADULT; AMERICAN INDIAN; ARTICLE; EDUCATION; FEMALE; HUMAN; INFORMATION PROCESSING; INTERVIEW; NEEDS ASSESSMENT; NON INSULIN DEPENDENT DIABETES MELLITUS; NUTRITION; NUTRITIONAL SCIENCE; PROGRAM DEVELOPMENT; PSYCHOLOGICAL ASPECT; QUALITATIVE RESEARCH; SOCIAL MARKETING; UNITED STATES; WOMEN'S HEALTH;

ADULT; DIABETES MELLITUS, TYPE 2; FEMALE; FOCUS GROUPS; HUMANS; INDIANS, NORTH AMERICAN; INTERVIEWS AS TOPIC; NEEDS ASSESSMENT; NUTRITIONAL PHYSIOLOGICAL PHENOMENA; NUTRITIONAL SCIENCES; OKLAHOMA; PROGRAM DEVELOPMENT; QUALITATIVE RESEARCH; SOCIAL MARKETING; WOMEN'S HEALTH;

EID: 78650894720     PISSN: 14994046     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jneb.2010.07.002     Document Type: Article

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