Cultural values driven segmentation in social marketing

Journal of Nonprofit and Public Sector Marketing

Volumn 12, Issue 2, 2004, Pages 73-85

  Raval, Dinker ^a   Subramanian, Bala ^a  

^a MORGAN STATE UNIVERSITY   (United States)

Author keywords

Diversity; Immigrants; Multiculturalism; Segmentation; Social marketing

Indexed keywords

EID: 70849119410     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v12n02_04     Document Type: Article

References (11)

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