Ubiquitous advertising: The killer application for the 21st century

IEEE Pervasive Computing

Volumn 10, Issue 1, 2011, Pages 66-73

  Krumm, John ^a  

^a MICROSOFT RESEARCH   (United States)

Author keywords

advertising; pervasive computing; ubiquitous computing

Indexed keywords

ADVERTISING; COMPUTING APPLICATIONS; CUSTOMER AWARENESS; KILLER-APPLICATION; MOBILE ADVERTISING; PERVASIVE COMPUTING; PREDICTED GROWTH; UBIQUITOUS COMPUTING TECHNOLOGY;

HUMAN COMPUTER INTERACTION;

UBIQUITOUS COMPUTING;

EID: 78650870661     PISSN: 15361268     EISSN: None     Source Type: Journal    
DOI: 10.1109/MPRV.2010.21     Document Type: Article

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