An exploration into activity-informed physical advertising using PEST

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 4480 LNCS, Issue , 2007, Pages 73-90

  Sala, Matthias C ^a   Partridge, Kurt ^a   Jacobson, Linda ^a   Begole, James ^a  

^a PALO ALTO RESEARCH CENTER   (United States)

Author keywords

Advertising; Experience sampling method; Human computation; Ubiquitous computing

Indexed keywords

MARKETING; MESSAGE PASSING; ONLINE SYSTEMS;

EXPERIENCE SAMPLING METHOD; HUMAN COMPUTATION; ONLINE ADVERTISING SERVICE;

UBIQUITOUS COMPUTING;

EID: 38049012843     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-540-72037-9_5     Document Type: Conference Paper

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