Acculturation to the global culture as moderator to subjective norm and internet adoption

Proceedings of the 42nd Annual Hawaii International Conference on System Sciences, HICSS

Volumn , Issue , 2009, Pages

  Ayouby, Reem ^a   Croteau, Anne Marie ^a  

^a John Molson School of Business   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

E COMMERCES; INTERNET ADOPTIONS; MIDDLE EASTS; ONLINE MARKETS; PERCEIVED EASE OF USE; PERCEIVED USEFULNESS; SOCIAL COMMUNITIES; SUBJECTIVE NORMS;

INTERNET;

EID: 78650760603     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/HICSS.2009.46     Document Type: Conference Paper

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