In-store one-to-one marketing

Journal of Retailing and Consumer Services

Volumn 18, Issue 1, 2011, Pages 64-73

  Klabjan, Diego ^a   Pei, Jinxiang ^a  

^a Northwestern University   (United States)

Author keywords

Choice modeling; In store retailing; Market basket model

Indexed keywords

CONSUMPTION BEHAVIOR; MARKETING; MODEL; RETAILING;

EID: 78650626315     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2010.09.012     Document Type: Article

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