Evolution of firms' product strategy over the life cycle of technology-based industries: A case study of the global mobile phone industry, 1980-2009

Business History

Volumn 52, Issue 7, 2010, Pages 1123-1150

  Giachetti, Claudio ^a   Marchi, Gianluca ^a  

^a UNIVERSITY OF MODENA AND REGGIO EMILIA   (Italy)

Author keywords

Industry life cycle; Mobile phone industry; Process innovation; Product innovation; Product strategy

Indexed keywords

INNOVATION; LIFE CYCLE ANALYSIS; MOBILE COMMUNICATION; PRODUCT DEVELOPMENT; TECHNOLOGICAL CHANGE; TELECOMMUNICATION;

EID: 78650413432     PISSN: 00076791     EISSN: 17437938     Source Type: Journal    
DOI: 10.1080/00076791.2010.523464     Document Type: Article

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