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Volumn 6007 LNCS, Issue , 2010, Pages 108-117

Information overload and viral marketing: Countermeasures and strategies

Author keywords

[No Author keywords available]

Indexed keywords

ALGORITHMIC PROBLEMS; CASCADE MODEL; CLASSIC INFORMATION; INFLUENCE MAXIMIZATIONS; INFORMATION DIFFUSION; INFORMATION OVERLOADS; NEGATIVE IMPACTS; ONLINE SOCIAL NETWORKS; RESEARCH TOPICS; SOCIAL NETWORKS; VIRAL MARKETING;

EID: 78650368370     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-642-12079-4_16     Document Type: Conference Paper
Times cited : (23)

References (13)
  • 1
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    • Role of product-related conversations in the diffusion of a new product
    • Arndt, J.: Role of product-related conversations in the diffusion of a new product. Journal of Marketing Research 4(3), 291-295 (1967).
    • (1967) Journal of Marketing Research , vol.4 , Issue.3 , pp. 291-295
    • Arndt, J.1
  • 2
    • 33749999452 scopus 로고    scopus 로고
    • Knowledge-sharing and influence in online social networks via viral marketing
    • Social information processing theory
    • Subramani, M.R., Rajagopalan, B.: Knowledge-sharing and influence in online social networks via viral marketing. Communications of the ACM 46(12), 300-307 (2003); Social information processing theory.
    • (2003) Communications of the ACM , vol.46 , Issue.12 , pp. 300-307
    • Subramani, M.R.1    Rajagopalan, B.2
  • 4
    • 61349150654 scopus 로고    scopus 로고
    • The effects of the social structure of digital networks on viral marketing performance
    • Bampo, M., Ewing, M.T., Mather, D.R., Stewart, D., Wallace, M.: The effects of the social structure of digital networks on viral marketing performance. Information Systems Research 19(3), 273-290 (2008).
    • (2008) Information Systems Research , vol.19 , Issue.3 , pp. 273-290
    • Bampo, M.1    Ewing, M.T.2    Mather, D.R.3    Stewart, D.4    Wallace, M.5
  • 7
    • 49749094031 scopus 로고    scopus 로고
    • A multi-stage model of word-of-mouth influence through viral marketing
    • Bruyn, A.D., Lilien, G.L.: A multi-stage model of word-of-mouth influence through viral marketing. International Journal of Research in Marketing 25, 151-163 (2008).
    • (2008) International Journal of Research in Marketing , vol.25 , pp. 151-163
    • Bruyn, A.D.1    Lilien, G.L.2
  • 8
    • 7544235257 scopus 로고    scopus 로고
    • The concept of information overload: A review of literature from organization science, accounting, marketing, mis, and related disciplines
    • Eppler, M.J., Mengis, J.: The concept of information overload: A review of literature from organization science, accounting, marketing, mis, and related disciplines. The Information Society 20(5), 325-344 (2004).
    • (2004) The Information Society , vol.20 , Issue.5 , pp. 325-344
    • Eppler, M.J.1    Mengis, J.2
  • 13
    • 8644222228 scopus 로고    scopus 로고
    • Information overload in a network of targeted communication
    • Zandt, T.V.: Information overload in a network of targeted communication. RAND Journal of Economics 35(3), 542-560 (2004).
    • (2004) RAND Journal of Economics , vol.35 , Issue.3 , pp. 542-560
    • Zandt, T.V.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.