메뉴 건너뛰기




Volumn 47, Issue 1, 2011, Pages 63-71

The effects of name similarity on message processing and persuasion

Author keywords

Message processing; Name similarity; Persuasion

Indexed keywords


EID: 78649999610     PISSN: 00221031     EISSN: 10960465     Source Type: Journal    
DOI: 10.1016/j.jesp.2010.08.008     Document Type: Article
Times cited : (24)

References (42)
  • 1
    • 0000744037 scopus 로고
    • Ease of message processing as a moderator of repetition effects in advertising
    • Anand P., Sternthal B. Ease of message processing as a moderator of repetition effects in advertising. Journal of Marketing Research 1990, 27:345-353.
    • (1990) Journal of Marketing Research , vol.27 , pp. 345-353
    • Anand, P.1    Sternthal, B.2
  • 2
    • 0023020183 scopus 로고
    • The moderator-mediator variable distinction in social psychology research: Conceptual, strategic, and statistical considerations
    • Baron R.M., Kenny D.A. The moderator-mediator variable distinction in social psychology research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology 1986, 51:1173-1182.
    • (1986) Journal of Personality and Social Psychology , vol.51 , pp. 1173-1182
    • Baron, R.M.1    Kenny, D.A.2
  • 8
  • 9
    • 33750824566 scopus 로고
    • Effects of message repetition and position on cognitive response, recall, and persuasion
    • Cacioppo J.T., Petty R.E. Effects of message repetition and position on cognitive response, recall, and persuasion. Journal of Personality and Social Psychology 1979, 37:97-109.
    • (1979) Journal of Personality and Social Psychology , vol.37 , pp. 97-109
    • Cacioppo, J.T.1    Petty, R.E.2
  • 11
    • 85047681068 scopus 로고
    • Heuristic versus systematic information processing and the use of source versus message cues in persuasion
    • Chaiken S. Heuristic versus systematic information processing and the use of source versus message cues in persuasion. Journal of Personality and Social Psychology 1980, 39:752-766.
    • (1980) Journal of Personality and Social Psychology , vol.39 , pp. 752-766
    • Chaiken, S.1
  • 12
    • 0001662062 scopus 로고
    • The heuristic model of persuasion
    • Erlbaum, Hillsdale, NJ, M.P. Zanna, J.M. Olson, C.P. Herman (Eds.)
    • Chaiken S. The heuristic model of persuasion. Social influence: the Ontario symposium, Vol. 5 1987, 472-489. Erlbaum, Hillsdale, NJ. M.P. Zanna, J.M. Olson, C.P. Herman (Eds.).
    • (1987) Social influence: the Ontario symposium, Vol. 5 , pp. 472-489
    • Chaiken, S.1
  • 14
    • 33947239461 scopus 로고    scopus 로고
    • Self-referencing and persuasion: Narrative transportation versus analytical elaboration
    • Escalas J.E. Self-referencing and persuasion: Narrative transportation versus analytical elaboration. Journal of Consumer Research 2007, 33:421-429.
    • (2007) Journal of Consumer Research , vol.33 , pp. 421-429
    • Escalas, J.E.1
  • 15
    • 77957042906 scopus 로고
    • Self-attention and behavior: A review and theoretical update
    • Academic Press, San Diego
    • Gibbons F.X. Self-attention and behavior: A review and theoretical update. Advances in experimental social psychology 1990, Vol. 23:249-303. Academic Press, San Diego.
    • (1990) Advances in experimental social psychology , vol.23 , pp. 249-303
    • Gibbons, F.X.1
  • 16
    • 84985200203 scopus 로고
    • Self-focused attention and self-report validity: The 'veridicality' hypothesis
    • Gibbons F.X. Self-focused attention and self-report validity: The 'veridicality' hypothesis. Journal of Personality 1983, 51:517-542.
    • (1983) Journal of Personality , vol.51 , pp. 517-542
    • Gibbons, F.X.1
  • 17
    • 0029202423 scopus 로고
    • Implicit social cognition: Attitudes, self-esteem and stereotypes
    • Greenwald A.G., Banaji M.R. Implicit social cognition: Attitudes, self-esteem and stereotypes. Psychological Review 1995, 102:4-27.
    • (1995) Psychological Review , vol.102 , pp. 4-27
    • Greenwald, A.G.1    Banaji, M.R.2
  • 18
    • 84985209664 scopus 로고
    • Field dependence and attitude change: Source credibility can alter persuasion by affecting message-relevant thinking
    • Heesacker M., Petty R.E., Cacioppo J.T. Field dependence and attitude change: Source credibility can alter persuasion by affecting message-relevant thinking. Journal of Personality 1983, 51:653-666.
    • (1983) Journal of Personality , vol.51 , pp. 653-666
    • Heesacker, M.1    Petty, R.E.2    Cacioppo, J.T.3
  • 19
    • 23444444686 scopus 로고    scopus 로고
    • Testing the generality of the name letter effect: Name initials and everyday attitudes
    • Hodson G., Olson J.M. Testing the generality of the name letter effect: Name initials and everyday attitudes. Personality and Social Psychology Bulletin 2005, 31:1099-1111.
    • (2005) Personality and Social Psychology Bulletin , vol.31 , pp. 1099-1111
    • Hodson, G.1    Olson, J.M.2
  • 20
    • 84985747249 scopus 로고
    • Self-awareness and drive theory: Comparing internal standards and dominant responses
    • Hormuth S.E. Self-awareness and drive theory: Comparing internal standards and dominant responses. European Journal of Social Psychology 1982, 12:31-45.
    • (1982) European Journal of Social Psychology , vol.12 , pp. 31-45
    • Hormuth, S.E.1
  • 21
    • 0002570266 scopus 로고
    • Self-awareness and attitude change: Seeing oneself on the central route to persuasion
    • Hutton D.G., Baumeister R.F. Self-awareness and attitude change: Seeing oneself on the central route to persuasion. Personality and Social Psychology Bulletin 1992, 18:68-75.
    • (1992) Personality and Social Psychology Bulletin , vol.18 , pp. 68-75
    • Hutton, D.G.1    Baumeister, R.F.2
  • 25
    • 0002343511 scopus 로고
    • Attitude strength: An overview
    • In, Attitude strength: Antecedents and consequences Mahwah, NJ: Erlbaum.
    • Krosnick, J.A. & Petty, R.E. (1995). Attitude strength: An overview. In R.E. Petty & J.A. Krosnick (Eds.). Attitude strength: Antecedents and consequences (pp. 1-24). Mahwah, NJ: Erlbaum.
    • (1995) R.E. Petty & J.A. Krosnick (Eds.). , pp. 1-24
    • Krosnick, J.A.1    Petty, R.E.2
  • 26
    • 0020010164 scopus 로고
    • Individual differences in secondary task performance
    • Lansman M., Hunt E. Individual differences in secondary task performance. Memory and Cognition 1982, 10:10-24.
    • (1982) Memory and Cognition , vol.10 , pp. 10-24
    • Lansman, M.1    Hunt, E.2
  • 28
    • 0004685933 scopus 로고    scopus 로고
    • Self-schemata and processing information about the self
    • Psychology Press, Philadelphia, PA, R.F. Baumeister (Ed.)
    • Markus H. Self-schemata and processing information about the self. The Self in Social Psychology 1999, 123-138. Psychology Press, Philadelphia, PA. R.F. Baumeister (Ed.).
    • (1999) The Self in Social Psychology , pp. 123-138
    • Markus, H.1
  • 29
    • 84958876060 scopus 로고
    • The dynamic self-concept: A social psychological perspective
    • Markus H., Wurf E. The dynamic self-concept: A social psychological perspective. Annual Review of Psychology 1987, 38:299-337.
    • (1987) Annual Review of Psychology , vol.38 , pp. 299-337
    • Markus, H.1    Wurf, E.2
  • 30
  • 31
    • 27944475286 scopus 로고    scopus 로고
    • The function of phenomenal states: Supramodular interaction theory
    • Morsella E. The function of phenomenal states: Supramodular interaction theory. Psychological Review 2005, 112:1000-1021.
    • (2005) Psychological Review , vol.112 , pp. 1000-1021
    • Morsella, E.1
  • 32
    • 84985853324 scopus 로고
    • Narcissism beyond gestalt and awareness: The name letter effect
    • Nuttin J.M. Narcissism beyond gestalt and awareness: The name letter effect. European Journal of Social Psychology 1985, 15:353-361.
    • (1985) European Journal of Social Psychology , vol.15 , pp. 353-361
    • Nuttin, J.M.1
  • 33
    • 84985793286 scopus 로고
    • Affective consequences of mere ownership: The name letter effect in twelve European languages
    • Nuttin J.M. Affective consequences of mere ownership: The name letter effect in twelve European languages. European Journal of Social Psychology 1987, 17:381-402.
    • (1987) European Journal of Social Psychology , vol.17 , pp. 381-402
    • Nuttin, J.M.1
  • 37
    • 0002218014 scopus 로고
    • Elaboration as a determinant of attitude strength: Creating attitudes that are persistent, resistant, and predictive of behavior
    • Mahwah, NJ: Erlbaum, R.E. Petty, J.A. Krosnick (Eds.)
    • Petty R.E., Haugtvedt C.P., Smith S.M. Elaboration as a determinant of attitude strength: Creating attitudes that are persistent, resistant, and predictive of behavior. Attitude Strength: Antecedents and consequences 1995, 93-130. Mahwah, NJ: Erlbaum. R.E. Petty, J.A. Krosnick (Eds.).
    • (1995) Attitude Strength: Antecedents and consequences , pp. 93-130
    • Petty, R.E.1    Haugtvedt, C.P.2    Smith, S.M.3
  • 38
    • 0020541359 scopus 로고
    • The relative impact of age and attractiveness stereotypes on persuasion
    • Puckett J., Petty R.E., Fisher J.T. The relative impact of age and attractiveness stereotypes on persuasion. Journal of Gerontology 1983, 38:340-343.
    • (1983) Journal of Gerontology , vol.38 , pp. 340-343
    • Puckett, J.1    Petty, R.E.2    Fisher, J.T.3
  • 39
    • 0017529565 scopus 로고
    • Self-focused attention and the experience of emotion: Attraction, repulsion, elation, and depression
    • Scheier M.F., Carver C.S. Self-focused attention and the experience of emotion: Attraction, repulsion, elation, and depression. Journal of Personality and Social Psychology 1977, 35:625-636.
    • (1977) Journal of Personality and Social Psychology , vol.35 , pp. 625-636
    • Scheier, M.F.1    Carver, C.S.2
  • 42
    • 0031136732 scopus 로고    scopus 로고
    • The self-reference effect in memory: A meta-analysis
    • Symons C., Johnson S., Johnson B.T. The self-reference effect in memory: A meta-analysis. Psychological Bulletin 1997, 121:371-394.
    • (1997) Psychological Bulletin , vol.121 , pp. 371-394
    • Symons, C.1    Johnson, S.2    Johnson, B.T.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.