Testing the generality of the name letter effect: Name initials and everyday attitudes

Personality and Social Psychology Bulletin

Volumn 31, Issue 8, 2005, Pages 1099-1111

  Hodson, Gordon ^a   Olson, James M ^b  

^a BROCK UNIVERSITY   (Canada)

^b UNIVERSITY OF WESTERN ONTARIO   (Canada)

Author keywords

Attitudes; Brand names; Implicit; Name letter preferences

Indexed keywords

ADULT; ARTICLE; ATTITUDE; DECISION MAKING; FEMALE; HUMAN; LEISURE; MALE; NARCISSISM; NOMENCLATURE; QUESTIONNAIRE; SELF CONCEPT;

ADULT; ATTITUDE; CHOICE BEHAVIOR; FEMALE; HUMANS; LEISURE ACTIVITIES; MALE; NAMES; NARCISSISM; QUESTIONNAIRES; SELF CONCEPT;

EID: 23444444686     PISSN: 01461672     EISSN: None     Source Type: Journal    
DOI: 10.1177/0146167205274895     Document Type: Article

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