Car wars: Factors underlying the success or failure of new car programs

Systems Engineering

Volumn 13, Issue 4, 2010, Pages 389-404

  Hanawalt, Edward S ^a,b   Rouse, William B ^b  

^a GENERAL MOTORS CORPORATION   (United States)

^b GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

automobile industry; development processes; product development; product failure; product requirements; product success; system development

Indexed keywords

AUTOMOBILE INDUSTRY; DEVELOPMENT PROCESS; PRODUCT FAILURE; PRODUCT REQUIREMENTS; PRODUCT SUCCESS; SYSTEM DEVELOPMENT;

AUTOMOTIVE INDUSTRY; COMMERCE; PRODUCT DEVELOPMENT; RESEARCH;

QUALITY ASSURANCE;

EID: 78649886662     PISSN: 10981241     EISSN: 15206858     Source Type: Journal    
DOI: 10.1002/sys.20158     Document Type: Article

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