Measuring returns on Hong Kong's tourism marketing expenditure

Tourism Economics

Volumn 16, Issue 4, 2010, Pages 853-865

  Zhang, Hanqin Qiu ^a   Kulendran, Nada ^b   Song, Haiyan ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^b VICTORIA UNIVERSITY   (Australia)

Author keywords

Cost effectiveness ratio; Dynamic models; Hong Kong; Inbound tourism; Tourism promotion

Indexed keywords

BEST MANAGEMENT PRACTICE; CORPORATE STRATEGY; EXPENDITURE; MARKETING; NUMERICAL MODEL; TOURISM ECONOMICS; TOURISM MARKET;

CHINA; HONG KONG;

EID: 78649855754     PISSN: 13548166     EISSN: None     Source Type: Journal    
DOI: 10.5367/te.2010/0002     Document Type: Article

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