Empirical study on credibility of electronic word of mouth

2010 International Conference on Management and Service Science, MASS 2010

Volumn , Issue , 2010, Pages

  Cheng, Xiufang ^a   Zhou, Meihua ^a  

^a CHINA UNIVERSITY OF MINING AND TECHNOLOGY   (China)

Author keywords

Credibility of electroic word of mouth; Disposition to trust; Site trustworthiness; Tie strength

Indexed keywords

DISPOSITION TO TRUSTS; EMPIRICAL RESEARCH; EMPIRICAL STUDIES; INFORMATION SOURCES; POSITIVE EFFECTS; PURCHASE DECISION; SITE TRUSTWORTHINESS; TIE STRENGTH; WORD OF MOUTH;

MANAGEMENT SCIENCE;

RESEARCH;

EID: 78649399902     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMSS.2010.5578458     Document Type: Conference Paper

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