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Volumn 6278 LNAI, Issue PART 3, 2010, Pages 273-280

The influence of shopping path length on purchase behavior in grocery store

Author keywords

In Store Area Management; Purchase Sensitivity; RFID (Radio Frequency Identification) data; Wandering Degree

Indexed keywords

AREA MANAGEMENT; GROCERY STORES; PATH LENGTH; PURCHASE SENSITIVITY; RFID (RADIO FREQUENCY IDENTIFICATION); SALES VOLUME; WALKING BEHAVIOR; WANDERING DEGREE;

EID: 78449251718     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-642-15393-8_31     Document Type: Conference Paper
Times cited : (14)

References (5)
  • 2
    • 67449128697 scopus 로고    scopus 로고
    • Path Data in Marketing: An Integrative Framework and Prospectus for Model Building
    • Hui, S.K., Fader, P.S., Bradlow, E.T.: Path Data in Marketing: An Integrative Framework and Prospectus for Model Building. Marketing Science 28(2), 320-335 (2009)
    • (2009) Marketing Science , vol.28 , Issue.2 , pp. 320-335
    • Hui, S.K.1    Fader, P.S.2    Bradlow, E.T.3
  • 3
    • 67449128691 scopus 로고    scopus 로고
    • The Travelling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality
    • Hui, S.K., Fader, P.S., Bradlow, E.T.: The Travelling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality. Marketing Science 28(3), 566-572 (2009)
    • (2009) Marketing Science , vol.28 , Issue.3 , pp. 566-572
    • Hui, S.K.1    Fader, P.S.2    Bradlow, E.T.3
  • 4
    • 70149124515 scopus 로고    scopus 로고
    • Testing Behavioral Hypotheses using An Integrated Model of Grocery Store Shopping Path and Purchase Behavior
    • Hui, S.K., Bradlow, E.T., Fader, P.S.: Testing Behavioral Hypotheses using An Integrated Model of Grocery Store Shopping Path and Purchase Behavior. Journal of Consumer Research 36(3), 478-493 (2009)
    • (2009) Journal of Consumer Research , vol.36 , Issue.3 , pp. 478-493
    • Hui, S.K.1    Bradlow, E.T.2    Fader, P.S.3
  • 5
    • 79958794982 scopus 로고    scopus 로고
    • String Analysis Technique for Shopping Path in a Supermarket
    • Online publication
    • Yada, K.: String Analysis Technique for Shopping Path in a Supermarket. Journal of Intelligent Information Systems (2009) (Online publication)
    • (2009) Journal of Intelligent Information Systems
    • Yada, K.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.