Messages about weight management: An examination of how acceptance and challenge are related to message effectiveness

Western Journal of Communication

Volumn 74, Issue 5, 2010, Pages 457-483

  Dailey, René M ^a   Romo, Lynsey Kluever ^a   McCracken, Andrea A ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b DIXIE STATE UNIVERSITY   (United States)

Author keywords

Acceptance; Challenge; Confirmation; Message effectiveness; Personal relationships; Weight management

Indexed keywords

EID: 78149441211     PISSN: 10570314     EISSN: 17451027     Source Type: Journal    
DOI: 10.1080/10570314.2010.512279     Document Type: Article

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