An agent-based diffusion model with consumer and brand agents

Decision Support Systems

Volumn 50, Issue 1, 2010, Pages 234-242

  Schramm, Mary E ^a   Trainor, Kevin J ^b   Shanker, Murali ^a   Hu, Michael Y ^a  

^a KENT STATE UNIVERSITY   (United States)

^b CANISIUS COLLEGE   (United States)

Author keywords

Adoption; Agent based modeling; Brand; Diffusion; Innovation; Product

Indexed keywords

ADOPTION; ADOPTION DECISION; AGENT BASED; AGENT-BASED MODELING; BRAND; DIFFUSION MODEL; DIFFUSION OF INNOVATIONS; MICRO AND MACRO; PRODUCT; PRODUCT DIFFUSION; TO EFFECT;

ADAPTIVE SYSTEMS; COMPUTATIONAL METHODS; INNOVATION;

DIFFUSION;

EID: 78049473471     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2010.08.004     Document Type: Article

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