Impact of innovation on customer satisfaction and brand loyalty, a study of mobile phones users in Pakistan

European Journal of Social Sciences

Volumn 16, Issue 2, 2010, Pages 307-314

  Nemati, Ali Raza ^a   Khan, Khurram ^a   Iftikhar, Moazzam ^a  

^a RIPHAH INTERNATIONAL UNIVERSITY   (Pakistan)

Author keywords

Brand loyalty; Customer satisfaction; Innovation

Indexed keywords

EID: 77958534725     PISSN: 14502267     EISSN: 14502267     Source Type: Journal    
DOI: None     Document Type: Article

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