The influence of the racial mix of other customers on black consumers' anger following a plausibly prejudicial service failure

Journal of Marketing Theory and Practice

Volumn 18, Issue 4, 2010, Pages 361-376

  Meyer, Tracy ^a   Baker, Thomas L ^b  

^a UNIVERSITY OF CINCINNATI   (United States)

^b FLORIDA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77958489839     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679180404     Document Type: Article

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