메뉴 건너뛰기




Volumn 258, Issue , 2010, Pages 365-387

A Dempster-Shafer theory based exposition of probabilistic reasoning in consumer choice

Author keywords

[No Author keywords available]

Indexed keywords


EID: 77958178592     PISSN: 14349922     EISSN: None     Source Type: Book Series    
DOI: 10.1007/978-3-642-15606-9_21     Document Type: Article
Times cited : (4)

References (46)
  • 2
    • 0001185873 scopus 로고
    • An essay toward solving a problem in the doctrine of chances
    • Bayes, T.: An essay toward solving a problem in the doctrine of chances. Phil. Trans. Roy. Soc. (London) 53, 370-418 (1963)
    • (1963) Phil. Trans. Roy. Soc. (London) , vol.53 , pp. 370-418
    • Bayes, T.1
  • 3
    • 0036643045 scopus 로고    scopus 로고
    • DS/AHP method: A mathematical analysis, including an understanding of uncertainty
    • Beynon, M.: DS/AHP method: A mathematical analysis, including an understanding of uncertainty. European Journal of Operational Research 140(1), 149-165 (2002a)
    • (2002) European Journal of Operational Research , vol.140 , Issue.1 , pp. 149-165
    • Beynon, M.1
  • 4
    • 33746826619 scopus 로고    scopus 로고
    • An investigation of the role of scale values in the DS/AHP method of multi-criteria decision making
    • Beynon, M. J.: An Investigation of the Role of Scale Values in the DS/AHP Method of Multi-Criteria Decision Making. Journal of Multi-Criteria Decision Analysis 11(6), 327-343 (2002b)
    • (2002) Journal of Multi-Criteria Decision Analysis , vol.11 , Issue.6 , pp. 327-343
    • Beynon, M.J.1
  • 5
    • 0034134990 scopus 로고    scopus 로고
    • The dempster-shafer theory of evidence: An alternative approach to multicriteria decision modelling
    • Beynon, M. J., Curry, B., Morgan, P. H.: The Dempster-Shafer Theory of Evidence: An Alternative Approach to Multicriteria Decision Modelling. OMEGA 28(1), 37-50 (2000)
    • (2000) OMEGA , vol.28 , Issue.1 , pp. 37-50
    • Beynon, M.J.1    Curry, B.2    Morgan, P.H.3
  • 6
    • 10044271001 scopus 로고    scopus 로고
    • Understanding local ignorance and non-specificity in the DS/AHP method of multi-criteria decision making
    • Beynon, M. J.: Understanding Local Ignorance and Non-specificity in the DS/AHP Method of Multi-criteria Decision Making. European Journal of Operational Research 163, 403-417 (2005)
    • (2005) European Journal of Operational Research , vol.163 , pp. 403-417
    • Beynon, M.J.1
  • 7
    • 32844462205 scopus 로고    scopus 로고
    • The role of the DS/AHP in identifying inter-group alliances and majority rule within group decision making
    • Beynon, M. J.: The Role of the DS/AHP in Identifying Inter-Group Alliances and Majority Rule within Group Decision Making. Group Decision and Negotiation 15(1), 21-42 (2006)
    • (2006) Group Decision and Negotiation , vol.15 , Issue.1 , pp. 21-42
    • Beynon, M.J.1
  • 8
    • 0030192238 scopus 로고    scopus 로고
    • Some aspects of Dempster-Shafer evidence theory for classification of multimodality images taking partial volume effect into account
    • Bloch, B.: Some aspects of Dempster-Shafer evidence theory for classification of multimodality images taking partial volume effect into account. Pattern Recognition Letters 17, 905-919 (1996)
    • (1996) Pattern Recognition Letters , vol.17 , pp. 905-919
    • Bloch, B.1
  • 9
    • 0002793560 scopus 로고    scopus 로고
    • Soft computing: The convergence of emerging reasoning technologies
    • Bonissone, P. P.: Soft Computing: The Convergence of Emerging Reasoning Technologies. Soft Computing 1, 6-18 (1998)
    • (1998) Soft Computing , vol.1 , pp. 6-18
    • Bonissone, P.P.1
  • 10
  • 11
    • 0242592966 scopus 로고    scopus 로고
    • The influence of macro-level motives on consideration set composition in novel purchase situations
    • Chakravarti, A., Janiszewski, C.: The Influence of Macro-Level Motives on Consideration Set Composition in Novel Purchase Situations. Journal of Consumer Research 30, 244-258 (2003)
    • (2003) Journal of Consumer Research , vol.30 , pp. 244-258
    • Chakravarti, A.1    Janiszewski, C.2
  • 13
    • 0001655091 scopus 로고
    • A generalization of Bayesian inference (with discussion)
    • Dempster, A. P.: A generalization of Bayesian inference (with discussion). J. Roy. Stat. Soc., Series B 30(2), 205-247 (1968)
    • (1968) J. Roy. Stat. Soc., Series B , vol.30 , Issue.2 , pp. 205-247
    • Dempster, A.P.1
  • 14
    • 0034345965 scopus 로고    scopus 로고
    • Descriptive characteristics of memory-based consideration sets: Influence of usage occasion frequency and sage location familiarity
    • Desai, K. K., Hoyer, W. D.: Descriptive Characteristics of Memory-Based Consideration Sets: Influence of Usage Occasion Frequency and sage Location Familiarity. Journal of Consumer Research 27(3), 309-323 (2000)
    • (2000) Journal of Consumer Research , vol.27 , Issue.3 , pp. 309-323
    • Desai, K.K.1    Hoyer, W.D.2
  • 15
  • 16
    • 0035881741 scopus 로고    scopus 로고
    • Representing uncertainty in silvicultural decisions: An application of the Dempster-Shafer theory of evidence
    • Ducey, M. J.: Representing uncertainty in silvicultural decisions: an application of the Dempster-Shafer theory of evidence. Forest Ecology and Management 150, 199-211 (2001)
    • (2001) Forest Ecology and Management , vol.150 , pp. 199-211
    • Ducey, M.J.1
  • 18
    • 4043096622 scopus 로고    scopus 로고
    • A choice model with conjuctive, discjunctive, and compensatory screening rules
    • Gilbride, T., Allenby, G.: A Choice Model with Conjuctive, Discjunctive, and Compensatory Screening Rules. Marketing Science 23(3), 391-406 (2004)
    • (2004) Marketing Science , vol.23 , Issue.3 , pp. 391-406
    • Gilbride, T.1    Allenby, G.2
  • 19
    • 0007550608 scopus 로고    scopus 로고
    • Chunk hierarchies and retrieval structures: Comments on saariluoma and laine
    • Gobet, F.: Chunk Hierarchies and Retrieval Structures: Comments on Saariluoma and Laine. Scandinavian Journal of Psychology 42, 149-155 (2001)
    • (2001) Scandinavian Journal of Psychology , vol.42 , pp. 149-155
    • Gobet, F.1
  • 20
    • 0032065340 scopus 로고    scopus 로고
    • Expert chess memory: Revisiting the chunking hypothesis
    • Gobet, F., Simon, H. A.: Expert Chess Memory: Revisiting the Chunking Hypothesis. Memory 6(3), 225-255 (1998)
    • (1998) Memory , vol.6 , Issue.3 , pp. 225-255
    • Gobet, F.1    Simon, H.A.2
  • 21
    • 0030269019 scopus 로고    scopus 로고
    • Facilitating and inhibiting effects of brand cues on recall, consideration set and choice
    • Hastak, M., Mitra, A.: Facilitating and Inhibiting Effects of Brand Cues on Recall, Consideration Set and Choice. Journal of Business Research 37(2), 121-127 (1996)
    • (1996) Journal of Business Research , vol.37 , Issue.2 , pp. 121-127
    • Hastak, M.1    Mitra, A.2
  • 23
    • 0343348670 scopus 로고
    • Computerized consultants
    • Kastiel, D. L.: Computerized consultants. Business Marketing 72(3), 52-74 (1987)
    • (1987) Business Marketing , vol.72 , Issue.3 , pp. 52-74
    • Kastiel, D.L.1
  • 24
    • 0013324670 scopus 로고    scopus 로고
    • Uncertainty-based information: Elements of generalized information theory
    • Klir, G. J., Wierman, M. J.: Uncertainty-Based Information: Elements of Generalized Information Theory. Physica-Verlag, Heidelberg (1998)
    • (1998) Physica-Verlag, Heidelberg
    • Klir, G.J.1    Wierman, M.J.2
  • 28
    • 39749093168 scopus 로고
    • The magical number seven, plus or minus two: Some limits on our capacity for processing information
    • Miller, G. A.: The magical number seven, plus or minus two: some limits on our capacity for processing information. The Psychological Review 63, 81-97 (1956)
    • (1956) The Psychological Review , vol.63 , pp. 81-97
    • Miller, G.A.1
  • 29
    • 0033728781 scopus 로고    scopus 로고
    • Combining belief functions when evidence conflicts
    • Murphy, C. K.: Combining belief functions when evidence conflicts. Decision Support Systems 29, 1-9 (2000)
    • (2000) Decision Support Systems , vol.29 , pp. 1-9
    • Murphy, C.K.1
  • 30
    • 0034178563 scopus 로고    scopus 로고
    • Choosing what I want versus rejecting what I do not want: An application of decision framing to product option choice decisions
    • Park, C. W., Jun, S. Y., MacInnis, D. J.: Choosing What I Want Versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions. Journal of Marketing Research XXXVII, 187-202 (2000)
    • (2000) Journal of Marketing Research , vol.37 , pp. 187-202
    • Park, C.W.1    Jun, S.Y.2    MacInnis, D.J.3
  • 31
    • 0035590422 scopus 로고    scopus 로고
    • Decision constraints and consideration-set formation in consumer durables
    • Punj, G., Brookes, R.: Decision constraints and consideration-set formation in consumer durables. Psychology and Marketing 18(8), 843-863 (2001)
    • (2001) Psychology and Marketing , vol.18 , Issue.8 , pp. 843-863
    • Punj, G.1    Brookes, R.2
  • 32
    • 0035880827 scopus 로고    scopus 로고
    • A cortical mechanism for binding in visual working memory
    • Raffone, A., Wolters, G.: A Cortical Mechanism for Binding in Visual Working Memory. Journal of Cognitive NeuroScience 13(6), 766-785 (2001)
    • (2001) Journal of Cognitive NeuroScience , vol.13 , Issue.6 , pp. 766-785
    • Raffone, A.1    Wolters, G.2
  • 33
    • 0031506841 scopus 로고    scopus 로고
    • Consideration: Review of research and prospects for future insights
    • Roberts, J. H., Lattin, J. M.: Consideration: Review of Research and Prospects for Future Insights. Journal of Marketing Research XXXIV, 406-410 (1997)
    • (1997) Journal of Marketing Research , vol.34 , pp. 406-410
    • Roberts, J.H.1    Lattin, J.M.2
  • 34
    • 0001835426 scopus 로고
    • Studying consideration in the consumer decision process: Progress and challenges
    • Roberts, J., Nedungadi, P.: Studying consideration in the consumer decision process: Progress and challenges. International Journal of Research in Marketing 12, 3-7 (1995)
    • (1995) International Journal of Research in Marketing , vol.12 , pp. 3-7
    • Roberts, J.1    Nedungadi, P.2
  • 36
    • 49449122896 scopus 로고
    • A scaling method for priorities in hierarchical structures
    • Saaty, T. L.: A scaling method for priorities in hierarchical structures. Journal of Mathematical Psychology 15, 59-62 (1977)
    • (1977) Journal of Mathematical Psychology , vol.15 , pp. 59-62
    • Saaty, T.L.1
  • 39
    • 0027258321 scopus 로고
    • Choosing versus rejecting: Why Some Options are Better and Worse than others
    • Shafir, E.: Choosing versus rejecting: Why Some Options are Better and Worse than others. Memory and Cognition 21(4), 546-556 (1993)
    • (1993) Memory and Cognition , vol.21 , Issue.4 , pp. 546-556
    • Shafir, E.1
  • 40
    • 0031486927 scopus 로고    scopus 로고
    • The effects of incidental ad exposure on the formation of consideration sets
    • Shapiro, S., MacInnis, D. J., Heckler, S. E.: The effects of incidental ad exposure on the formation of consideration sets. Journal of Consumer Research 24(1), 94-104 (1997)
    • (1997) Journal of Consumer Research , vol.24 , Issue.1 , pp. 94-104
    • Shapiro, S.1    MacInnis, D.J.2    Heckler, S.E.3
  • 41
    • 84959810873 scopus 로고
    • A behavioral model of rational choice
    • Simon, H. A.: A Behavioral Model of Rational Choice. Quarterly Journal of Economics 69(1), 99-118 (1955)
    • (1955) Quarterly Journal of Economics , vol.69 , Issue.1 , pp. 99-118
    • Simon, H.A.1
  • 42
    • 0026222697 scopus 로고
    • Varieties of ignorance and the Need for Well-founded Theories
    • Smets, P.: Varieties of ignorance and the Need for Well-founded Theories. Information Sciences, 57-58, 135-144 (1991)
    • (1991) Information Sciences , vol.57-58 , pp. 135-144
    • Smets, P.1
  • 43
    • 0002792194 scopus 로고
    • What is demspeter-shafer's model?
    • Yager, R. R., Fedrizzi, M., Kacprzyk, J. eds., Wiley, New York
    • Smets, P.: What is Demspeter-Shafer's model? In: Yager, R. R., Fedrizzi, M., Kacprzyk, J. (eds.) Advances in the Dempster-Shafer theory of evidence, pp. 5-34. Wiley, New York (1994)
    • (1994) Advances in the Dempster-Shafer Theory of Evidence , pp. 5-34
    • Smets, P.1
  • 44
    • 85135327917 scopus 로고
    • Information systems in marketing: Identifying opportunities for new applications
    • Talvinen, J. M.: Information systems in marketing: Identifying opportunities for new applications. European Journal of Marketing 29(1), 8-26 (1995)
    • (1995) European Journal of Marketing , vol.29 , Issue.1 , pp. 8-26
    • Talvinen, J.M.1
  • 45
    • 0242609301 scopus 로고    scopus 로고
    • Effect of sequence length on the execution of familiar keying sequences: Lasting segmentation and preparation?
    • Verwey, W. B.: Effect of Sequence Length on the Execution of Familiar Keying Sequences: Lasting Segmentation and Preparation? Journal of Motor Behavior 35(4), 343-354 (2003)
    • (2003) Journal of Motor Behavior , vol.35 , Issue.4 , pp. 343-354
    • Verwey, W.B.1
  • 46
    • 0034257395 scopus 로고    scopus 로고
    • Eye fixations on advertisements and memory for brands: A model and findings
    • Wedel, M., Pieters, R.: Eye Fixations on Advertisements and Memory for Brands: A Model and Findings. Marketing Science 19(4), 297-312 (2000)
    • (2000) Marketing Science , vol.19 , Issue.4 , pp. 297-312
    • Wedel, M.1    Pieters, R.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.