Consumer socialization in the western quick service restaurants

Asia Pacific Management Review

Volumn 15, Issue 3, 2010, Pages 435-451

  Huang, Ching Hsu ^a   Smith, Ken ^b  

^a NATIONAL PINGTUNG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b Department of Environmental and Radiological Health Sciences   (United States)

Author keywords

Consumer socialization; Mediator; Parents' attitudes; Western quick service restaurant

Indexed keywords

EID: 77957940283     PISSN: 10293132     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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