Mature consumers' patronage motives and the importance of attributes regarding HMR based on the food-related lifestyles of the upper middle class

International Journal of Hospitality Management

Volumn 30, Issue 1, 2011, Pages 55-63

  Jang, Yoon Jung ^a   Kim, Woo Gon ^a   Yang, Il Sun ^b  

^a FLORIDA STATE UNIVERSITY   (United States)

^b Yonsei University   (South Korea)

Author keywords

Cluster analysis; Consumer segments; Food related lifestyle (FRL); Home Meal Replacement (HMR); Mature consumer

Indexed keywords

EID: 77957874847     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2010.06.001     Document Type: Article

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