The moderating effect of innovative capacity on the relationship between real options and strategic flexibility

Industrial Marketing Management

Volumn 39, Issue 7, 2010, Pages 1120-1127

  Tamayo Torres, Ignacio ^a   Ruiz Moreno, Antonia ^a   Verdú, Antonio J ^b  

^a UNIVERSITY OF GRANADA   (Spain)

^b MIGUEL HERNÁNDEZ UNIVERSITY   (Spain)

Author keywords

Innovative capacity; Operative real options; Strategic flexibility; Strategic real options

Indexed keywords

EID: 77956877796     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2009.10.003     Document Type: Article

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