A reply to the comment of Franke and Andrews on ‘The economics of tobacco advertising: spending, demand and the effects of bans’

International Journal of Advertising

Volumn 22, Issue 4, 2003, Pages 469-485

  Lancaster, Kent M ^a   Lancaster, Alyse R ^a  

^a UNIVERSITY OF MIAMI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77956830992     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2003.11072864     Document Type: Letter

References (28)

1. Andrews, R.L. & Franke, G.R. (1991) The determinants of cigarette consumption: a meta-analysis. Journal of Public Policy & Marketing, 10(1), 81–100.
2. Andrews, R.L. & Franke, G.R. (1996) Dynamics of aggregate response sensitivities to marketing mix variables. Journal of Business Research, 36(2), 145–155.
3. Chetwynd, J., Coope, P., Brodie, R.J. & Wells, E. (1988) Impact of cigarette advertising on aggregate demand for cigarettes in New Zealand. British Journal of Addiction, 83(4), 409–414.
4. Clarke, D.G. (1973) Sales-advertising cross-elasticities and advertising competition. Journal of Marketing Research, 10(3), 250–261.
5. Doron, G. (1979) The Smoking Paradox: Public Regulation in the Cigarette Industry. Cambridge, MA: Abt Books.
6. Doroodian, K. & Seldon, B.J. (1991) Advertising and cigarette consumption. Eastern Economic Journal, 17(3), 359–366.
7. Duffy, M. (1996) Econometric studies of advertising, advertising restrictions, and cigarette demand: a survey. International Journal of Advertising, 15(1), 1–23.
8. Franke, G.R. (1994) U.S. cigarette demand, 1961–1990: econometric issues, evidence, and implications. Journal of Business Research, 30(1), 33–41.
9. Franke, G.R. (2001) Applications of meta-analysis for marketing and public policy: a review. Journal of Public Policy & Marketing, 20(2), 186–200.
10. Gallet, C.A. (1999) The effect of the 1971 advertising ban on behavior in the cigarette industry. Managerial and Decision Economics, 20(6), 299–303.
11. Gallet, C.A. & Agarwal, R. (1999) The gradual response of cigarette demand to health information. Bulletin of Economic Research, 51(3), 259–265.
12. Grabowski, H.G. (1974) Advertising and resource allocation–critique. In Divita, S.F. (ed.), Advertising and the Public Interest, 72–81. Chicago: American Marketing Association.
13. Hedges, L.V. & Olkin, I. (1985) Statistical Methods for Meta-Analysis. Orlando, FL: Academic Press.
14. Holak, S.L. & Reddy, S.K. (1986) Effects of a television and radio advertising ban: a study of the cigarette industry. Journal of Marketing 50(4), 219–227.
15. Hunter, J.E. & Schmidt, F.L. (1990) Methods of Meta-Analysis: Correcting Error and Bias in Research Findings. Newbury Park, CA: Sage.
16. Johnson, L.W. (1986) Advertising expenditure and aggregate demand for cigarettes in Australia. International Journal of Advertising, 5(1), 45–58.
17. Lambin, J.J. (1976) Advertising, Competition and Market Concentration in Oligopoly Over Time: An Econometric Investigation in Western European Countries. Amsterdam: North-Holland Publishing Company.
18. Lancaster, K.M. (1984) Brand advertising competition and industry demand. Journal of Advertising, 13(4), 19–30.
19. Lancaster, K.M. & Lancaster, A.R. (2003) The economics of tobacco advertising: spending, demand, and the effects of bans. International Journal of Advertising, 22(1), 41–65.
20. Laugesen, M. & Meads, C. (1991) Advertising price, income and publicity effects on weekly cigarette sales in New Zealand. British Journal of Addiction, 86(1), 83–89.
21. Leeflang, P.S.H. & Reuijl, J.C. (1985) Advertising and industry sales: an empirical study of the West German cigarette market. Journal of Marketing, 49(4), 92–98.
22. Lipsey, M.W. & Wilson, D.B. (2001) Practical Meta-Analysis. Thousand Oaks, CA: Sage.
23. Mesak, H.I. & Darrat, A.F. (1993) A competitive advertising model: some theoretical and empirical results. Journal of the Operational Research Society, 44(5), 491–502.
24. Reekie, W.D. (1994) Consumers’ surplus and the demand for cigarettes. Managerial and Decision Economics, 15(3), 223–234.
25. Schultz, R.L. & Wittink, D.R. (1976) The measurement of industry advertising effects. Journal of Marketing Research, 13(1), 71–75.
26. Stavrinos, V.G. (1987) The effects of an anti-smoking campaign on cigarette consumption: empirical evidence from Greece. Applied Economics, 19(3), 323–329.
27. Wolf, F.M. (1986) Meta-Analysis: Quantitative Methods for Research Synthesis. Newbury Park, CA: Sage.
28. Young, T. (1983) The demand for cigarettes: alternative specifications of Fujii’s model. Applied Economics, 15(2), 203–211.