Dynamics of aggregate response sensitivities to marketing mix variables

Journal of Business Research

Volumn 36, Issue 2, 1996, Pages 145-155

  Andrews, Rick L ^b   Franke, George R ^a  

^a UNIVERSITY OF ALABAMA   (United States)

^b UNIVERSITY OF DELAWARE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 16144366472     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/0148-2963(95)00101-8     Document Type: Article

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