Is Business Discourse Colonizing Philanthropy? A Critical Discourse Analysis of (PRODUCT) RED

Voluntas

Volumn 21, Issue 4, 2010, Pages 611-630

  Wirgau, Jessica S ^a   Farley, Kathryn Webb ^a   Jensen, Courtney ^b  

^a VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

^b UNIVERSITY OF NEBRASKA AT OMAHA   (United States)

Author keywords

Cause related marketing; Consumption; Corporate social responsibility; Discourse; Marketized philanthropy; Philanthropy; Political engagement; Product RED

Indexed keywords

BUSINESS; CONSUMPTION BEHAVIOR; HEALTH CARE; MARKETING; POLITICAL RELATIONS; SOCIAL CHANGE;

EID: 77956802019     PISSN: 09578765     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11266-010-9122-z     Document Type: Article

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