Market segmentation of health information use on the Internet in Korea

International Journal of Medical Informatics

Volumn 79, Issue 10, 2010, Pages 707-715

  Jo, Heui Sug ^a   Hwang, Moon Sun ^a   Lee, HeyJean ^a  

^a Kangwon National University   (South Korea)

Author keywords

Health information; Internet; Segmentation

Indexed keywords

ALCOHOL CONSUMPTION; AMOUNT OF INFORMATION; CIGARETTE SMOKING; CITY-DWELLERS; DETERMINANT FACTORS; HEALTH EXAMINATIONS; HEALTH INFORMATIONS; HEALTH STATUS; HEALTHY PEOPLE; HIGH QUALITY; HIGHER EDUCATION; INCOME LEVELS; INTERNET USERS; LIFE STYLES; LOCAL RESIDENTS; MARKET SEGMENTATION; METROPOLITAN CITIES; ONLINE SHOPPING; PERSONAL HEALTH; SEGMENTATION; SOCIO-DEMOGRAPHIC CHARACTERISTICS; SPECIFIC INFORMATION;

COMMERCE; HEALTH; HEALTH CARE; HOSPITALS; INTERNET; SURVEYS;

INFORMATION USE;

ADULT; AGED; ALCOHOL CONSUMPTION; ARTICLE; EDUCATIONAL STATUS; FEMALE; HEALTH BEHAVIOR; HEALTH CARE SURVEY; HEALTH CARE UTILIZATION; HEALTH STATUS; HUMAN; INFORMATION RETRIEVAL; INTERNET; KOREA; LIFESTYLE; MALE; MEDICAL EXAMINATION; MEDICAL INFORMATION; PRIORITY JOURNAL; QUESTIONNAIRE; SMOKING; SOCIAL STATUS; URBAN POPULATION;

CONSUMER PARTICIPATION; FEMALE; HEALTH EDUCATION; HUMANS; INTERNET; MALE; REPUBLIC OF KOREA;

EID: 77956650274     PISSN: 13865056     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijmedinf.2010.07.006     Document Type: Article

References (49)

1. Dey A., Reid B., Godding R., Campbell A. Perceptions and behaviour of access of the Internet: a study of women attending a breast screening service in Sydney Australia. International Journal of Medical Informatics 2008, 77(January (1)):24-32.
2. Lemire M., Sicotte C., Pare G. Internet use and the logics of personal empowerment in health. Health Policy (Amsterdam, Netherlands) 2008, 88(October (1)):130-140.
3. Umefjord G., Sandstrom H., Malker H., Petersson G. Medical text-based consultations on the Internet: a 4-year study. International Journal of Medical Informatics 2008, 77(February (2)):114-121.
4. M. Madden, S. Fox, Finding answers online in sickness and in health, <> 2006 (accessed 16.08.2009). http://www.pewinternet.org/~/media//Files/Reports/2006/PIP_Health_Decisions_2006.pdf.pdf.
5. Taylor H.L.R. The future use of the Internet in 4 countries in relation to prescriptions, physician communication and health information. Harris Interactive Health Care News 2002 June.
6. Fox S., Rainie L. E-patients and the online health care revolution. Physician Executive 2002, 28(November-December (6)):14-17.
7. Chou W.Y., Hunt Y.M., Beckjord E.B., Moser R.P., Hesse B.W. Social media use in the United States: implications for health communication. Journal of Medical Internet Research 2009, 11(4):e48.
8. Baker L., Wagner T.H., Singer S., Bundorf M.K. Use of the Internet and e-mail for health care information: results from a national survey. JAMA 2003, 289(May (18)):2400-2406.
9. Sethuram R., Weerakkody A.N. Health information on the Internet. Journal of Obstetrics Gynaecology 2010, 30(February (2)):119-121.
10. Commission KC Korea NIDAo. Survey on the Internet Usage 2008, National Internet Development Agency of Korea, Seoul.
11. Ryu S.W., Ha Y.J. Usage of health information on the Internet. Health Welfare Policy Forum 2004, (89):71-87.
12. Grandinetti D.A. Doctors and the web. Help your patients surf the net safely. Medical Economics 2000, 77(March (5)). 186-188, 94-96, 201.
13. Song T.M., Lee K.H., Yoon J.Y., Park D.S., Ryu S.W. 2007 Development and Operation of Gateway System for Internet Health Information 2008, Korea Institute for Health and Social Affairs, Seoul.
14. Numbers of Medical Websites in Korea 2010.
15. Song T.M. Health information websites in Korea. Health Welfare Policy Forum 2006, (113):61-67.
16. Renahy E., Parizot I., Chauvin P. Determinants of the frequency of online health information seeking: results of a web-based survey conducted in France in. Informatics for Health & Social Care 2007, 35(January (1)):25-39.
17. Iverson S.A., Howard K.B., Penney B.K. Impact of Internet use on health-related behaviors and the patient-physician relationship: a survey-based study and review. The Journal of the American Osteopathic Association 2008, 108(December (12)):699-711.
18. Weaver J.B., Mays D., Lindner G., Eroglu D., Fridinger F., Bernhardt J.M. Profiling characteristics of Internet medical information users. Journal of the American Medical Informatics Association 2009, 16(September-October (5)):714-722.
19. Gauld R., Williams S. Use of the Internet for health information: a study of Australians and New Zealanders. Informatics for Health & Social Care 2009, 34(September (3)):149-158.
20. Sommerhalder K., Abraham A., Zufferey M.C., Barth J., Abel T. Internet information and medical consultations: experiences from patients' and physicians' perspectives. Patient Education and Counseling 2009, November (77)(2):266-271.
21. Shieh C., Mays R., McDaniel A., Yu J. Health literacy and its association with the use of information sources and with barriers to information seeking in clinic-based pregnant women. Health Care for Women International 2009, November (30)(11):971-988.
22. McInnes D.K., Gifford A.L., Kazis L.E., Wagner T.H. Disparities in health-related Internet use by US veterans: results from a national survey. Informatics in Primary Care 2010, 18(1):59-68.
23. Lin Z.C., Wang S.F. A tailored web-based intervention to promote women's perceptions of and intentions for mammography. The Journal of Nursing Research 2009, 17(December (4)):249-260.
24. Slater M.D. Theory and method in health audience segmentation. Journal of Health Communication 1996, 1(July-September (3)):267-283.
25. Kim H.J., Park H.A. Selection criteria and utilization of health information on the Internet by consumers. Journal of Korean Society of Medical Informatics 2004, 10(1):55-68.
26. Fox S., Deborah F. Health searches and email have become more commonplace, but there is room for improvement in searches and overall Internet access. Pew Internet & American Life Project 2003.
27. Jo H.S., Kim H.J., Song Y.L. The analysis of health related behavior after using health information on the Internet. Journal of Preventive Medicine and Public Health = Yebang Uihakhoe chi 2008, 41(March (2)):121-127.
28. SPSS Answer Tree 2.0: User's guide 1998, SPSS, Chicago, IL.
29. Kass G. An exploratory technique for investigating large quantities of categorical data. Applied Statistics 1980, 29:119-127.
30. Breiman L., Friedman J., Olshen R., Stone C. Classification and Regression Trees 1984, Wadsworth, Belmont, CA.
31. Biggs P., de Ville B., Suen K. A method of choosing multiway partitions for classification and decision trees. Journal of Applied Statistics 1991, 18:49-62.
32. Dubinsky I., Penello D. Can specific patient variables be used to predict outcome of intracranial hemorrhage?. The American Journal of Emergency Medicine 2002, 20(January (1)):26-29.
33. Bailey S.L. The measurement of problem drinking in young adulthood. Journal of Studies on Alcohol 1999, 60(2 Mar):234-244.
34. McGrath C., Moles D., Bedi R. Who uses independent dental services? Findings from a national survey. Primary Dental Care 1999, 6(October (4)):157-160.
35. Huba G.J., Melchior L.A., Smereck G.A., et al. Perceived barriers to receiving HIV services in groups of traditionally underserved individuals: empirical models. Home Health Care Services Quarterly 2001, 19(1-2):53-75.
36. Pew Internet and American Life Project The Online Health Care Revolution: How the Web helps Americans take Better Care of Themselves 2001.
37. Ball M.J., Lillis J. E-health: transforming the physician/patient relationship. International Journal of Medical Informatics 2001, April (61)(1):1-10.
38. Suh M.K. Analysis and Evaluation of Online Health Information 2000, Korea Institute for Health and Social Affairs, Seoul.
39. The Korean Society of Medical Informatics Authorization of Ethics on Medical Informatics by the Korean Society of Medical Informatics. The 17th Annual Meeting for the Korean Society of Medical Informatics 2001.
40. Brodie M., Flournoy R.E., Altman D.E., Blendon R.J., Benson J.M., Rosenbaum M.D. Health information, the Internet, and the digital divide. Health Affairs (Project Hope) 2000, 19(November-December (6)):255-265.
41. Houston T.K., Allison J.J. Users of Internet health information: differences by health status. Journal of Medical Internet Research 2002, 4(April-November (2)):E7.
42. Murray E., Lo B., Pollack L., et al. The impact of health information on the Internet on the physician-patient relationship: patient perceptions. Archives of Internal Medicine 2003, 163(July (14)):1727-1734.
43. Kiel J.M. The digital divide: Internet and e-mail use by the elderly. Medical Informatics and the Internet in Medicine 2005, 30(March (1)):19-23.
44. Cho K.W., Kam S., Chae Y. Analysis of Internet usage patterns of health consumers for Internet health information assessment criteria. Journal of Korean Society for Health Education 2007, 24(2):15-28.
45. M. Kerner, Teen use of Web, online technologies growing , <>2005 (accessed 13.08.2009). http://www.clickz.com/3523376.
46. Narhi U., Helakorpi S. Sources of medicine information in Finland. Health Policy (Amsterdam Netherlands) 2007, 84(November (1)):51-57.
47. Park J.H., Lee J.S., Jang H., Kim Y. Factors affecting consumer's [corrected] usage of health information on the Internet. Journal of Preventive Medicine and Public Health = Yebang Uihakhoe chi 2008, 41(July (4)):241-248.
48. Weinstein A. Market Segmentation: Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict and Model Customer Behavior 1994, Probus, Chicago, IL.
49. Kim Y.S. Regional Characteristics of Commodity Sales by Internet Shopping. The Korean Geographical Society 2003, 38:769-785.