Thinking strategically about pricing decisions

Journal of Business Strategy

Volumn 31, Issue 5, 2010, Pages 38-48

  Piercy, Nigel F ^a   Cravens, David W ^b   Lane, Nikala ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b TEXAS CHRISTIAN UNIVERSITY   (United States)

Author keywords

Pricing; Pricing policy; Strategic management

Indexed keywords

EID: 77956523492     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756661011076309     Document Type: Article

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