Global diffusion of telecommunications innovations: A cross-cultural review

International Journal of Technology Marketing

Volumn 1, Issue 1, 2005, Pages 22-36

  Puumalainen, Kaisu ^a   Sundqvist, Sanna ^a  

^a LAPPEENRANTA UNIVERSITY OF TECHNOLOGY   (Finland)

Author keywords

Bass diffusion model; Diffusion of innovations; Global marketing; Telecommunications

Indexed keywords

EID: 77956240837     PISSN: 1741878X     EISSN: 17418798     Source Type: Journal    
DOI: 10.1504/IJTMKT.2005.008123     Document Type: Article

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