Means-end laddering: A motivational perspective

Problems and Perspectives in Management

Volumn 7, Issue 3, 2009, Pages 85-94

  Isaac Mostovicz, E ^a   Kakabadse, Nada K ^b  

^a Janus Thinking Ltd   (Belgium)

^b UNIVERSITY OF NORTHAMPTON   (United Kingdom)

Author keywords

Achievement; Affiliation; Consumer behaviour; Lambda; Means end laddering; Motivational perspective; Personal construct theory; Theta

Indexed keywords

EID: 77956149605     PISSN: 17277051     EISSN: 18105467     Source Type: Journal    
DOI: None     Document Type: Review

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