Evolving viral marketing strategies

Proceedings of the 12th Annual Genetic and Evolutionary Computation Conference, GECCO '10

Volumn , Issue , 2010, Pages 1195-1202

  Stonedahlt, Forrest ^a   Rand, William ^b   Wilenskyt, Uri ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

^b UNIVERSITY OF MARYLAND   (United States)

Author keywords

Agent based modeling; Business; Diffusion; Genetic algorithms; Social networks; Viral marketing

Indexed keywords

AGENT-BASED MODEL; AGENT-BASED MODELING; AVERAGE PATH LENGTH; BUSINESS; CLUSTERING COEFFICIENT; DEGREE DISTRIBUTIONS; EVOLUTIONARY SEARCH; NETWORK CHARACTERISTICS; NETWORK STRUCTURES; NODE DEGREE; PREFERENTIAL ATTACHMENTS; SEEDING STRATEGIES; SMALL WORLDS; SOCIAL NETWORK STRUCTURES; SOCIAL NETWORKS; STRATEGY SPACE; THEORETICAL MODELS; VIRAL MARKETING;

GENETIC ALGORITHMS; OPTIMIZATION; SEED; SOCIAL NETWORKING (ONLINE); STRATEGIC PLANNING;

MARKETING;

EID: 77955869431     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1830483.1830701     Document Type: Conference Paper

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