On using the beta-logistic model to update response probabilities given nonresponse

Journal of Interactive Marketing

Volumn 12, Issue 2, 1998, Pages 23-32

  Pfeifer, Phillip E ^a  

^a Darden School   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1842762131     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6653(199821)12:2<23::AID-DIR3>3.0.CO;2-2     Document Type: Article

References (8)

1. Ehrman, C. M., and Funk, G. M. (1997), Insights on "Selecting, Evaluating, and Updating Prospects in Direct Mail Marketing," by Vithala Rao and Joel Steckel, Journal of Direct Marketing, 11(3), 8-13.
2. Heckman, J. J. and Willis, R. J. (1977), A Beta Logistic Model for the Analysis of Sequential Labor Force Participation by Married Women, Journal of Political Economy, 85(11), 27-58.
3. Johnson, N. L., and Kotz, S. (1972), Distributions in Statistics: Continuous Multivariate Distributions. New York: John Wiley & Sons.
4. Johnson, N. L., and Kotz, S. (1970), Distributions in Statistics: Continuous Univariate Distributions-2. New York: John Wiley & Sons.
5. Morrison, D. G. (1969), Conditional Trend Analysis: A Model that Allows for Nonusers, Journal of Marketing Research, 6, 342-346.
6. Morrison, D. G., and Schmittlein, D. C. (1981), Predicting Future Random Events Based on Past Performance, Management Science, 27(9), 1006-1023.
7. Raiffa, H., and Schlauer, R. (1961), Applied Statistical Decision Theory. Cambridge: MIT Press.
8. Rao, V. A., and Steckel, J. H. (1995), Selecting, Evaluating, and Updating Prospects in Direct Mail Marketing, Journal of Direct Marketing, 9(2), 20-31.