Long-haul market entry by value-based airlines: Dual business models support product innovation

World Review of Intermodal Transportation Research

Volumn 3, Issue 3, 2010, Pages 202-214

  Douglas, Ian ^a  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Airline innovation; Airline strategy; Business class airlines; Low cost longhaul airlines

Indexed keywords

EID: 77955735428     PISSN: 17494729     EISSN: 17494737     Source Type: Journal    
DOI: 10.1504/WRITR.2010.034662     Document Type: Article

References (28)

1. Brueckner, J. and Pai, V. (2009) 'Technological innovation in the airline industry: the impact of regional jets', International Journal of Industrial Organization, Vol. 27, No. 1, pp. 110-120.
2. Brueckner, J. and Spiller, P. (1994) 'Economies of traffic density in the deregulated airline industry', Journal of Law and Economics, Vol. 37, pp. 379-415.
3. CASA (2007) Standard Economic Values Guidelines. Aircraft Operating Costs. Australian Government Civil Aviation Safety Authority, Office of Airspace Regulation November 2007, pp. 3.1-3.6.
4. Chin, A., Hooper, P. and Oum, T. (1999) 'The impacts of the Asian economic crisis on Asian airlines: short run responses and long-run effects', Journal of Air Transport Management, Vol. 5, pp. 87-96.
5. Christensen, C. (1997) The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, Harvard Business School Press, Cambridge.
6. Christensen, C. (2000) The Innovators Dilemma, 2nd ed., Harper Collins, New York.
7. Christensen, C. and Raynor, M. (2003) The Innovators Solution: Creating and Sustaining Successful Growth, Harvard Business School Press, Boston.
8. Copeland, D. and McKenney, J. (1988) 'Airline reservations systems: lessons from history', MIS Quarterly, Vol. 12, No. 3, pp. 353-370.
9. Dresner, M., Windle, R. and Zhou, M. (2002) 'Regional jet services: supply and demand', Journal of Air Transport Management, Vol. 8, pp. 267-273.
10. Gudmundsson, S. V. and van Kranenburg, H. (2002) 'New airline entry rates in deregulated air transport markets', Transportation Research E: Logistics and Transportation Review, Vols. 3-4, pp. 205-219.
11. Hooper, P. (2005) 'The environment for Southeast Asia's new and evolving airlines', Journal of Air Transport Management, Vol. 11, No. 5, pp. 335-347.
12. IATA (2006) Airline Cost Performance IATA Economics Briefing No. 5. An Analysis of the Cost Base of Leading Network Airlines Versus No Frills Low Cost Airlines, IATA Geneva.
13. IATA (2009) US$5.6 Billion Loss Expected in 2010 - Low Yields and Rising Costs Keep Industry in the Red, Press release 55, December, IATA Press Room, Geneva.
14. Markides, C. (2006) 'Disruptive innovation: in need of better theory', Journal of Product Innovation Management, Vol. 23, pp. 19-25.
15. Markides, C. and Charitou, C. (2004) 'Competing with dual business models: a contingency approach', Academy of Management Executive, Vol. 18, No. 3, pp. 22-36.
16. Nero, G. (1999) 'A note on the competitive advantage of large hub and spoke networks', Transportation Research Part E: Logistics and Transportation Review, Vol. 35, No. 4, pp. 225-239.
17. Oesterle, M. and Macharzina, K. (2002) 'Editorial: de-regulation, liberalization, and concentration in the airline industry', Management International Review, Vol. 42, No. 2, pp. 115-118.
18. Oum, T., Park, J. and Zhang, A. (1996) 'The effects of airline codesharing agreements on firm conduct and international air fares', Journal of Transport Economics and Policy, Vol. 30, No. 2, pp. 187-202.
19. Peeters, P. M., Middel, J. and Hoolhorst, A. (2005) Fuel Efficiency of Commercial Aircraft. An Overview of Historical and Future Trends, NLR-CR-2005-669, Amsterdam.
20. Porter, M. (1980) Competitive Strategy: Techniques for Analysing Industries and Competitors, Free Press, New York.
21. Porter, M. (1990) The Competitive Advantage of Nations, The Free Press, London
22. Power, H. and Russell, J. (2007) Maxjet Kisses Goodbye to its Cash, The Telegraph, London, 30th December.
23. Pretorius, M. (2008) 'When Porter's generic strategies are not enough: complementary strategies for turnaround situations', Journal of Business Strategy, Vol. 29, No. 6, pp. 19-28.
24. Qantas (2006) Media Release: Qantas Results for the Year Ended 30 June 2006, Qantas Airways Ltd, Sydney.
25. Sharkey, J. (2007) 'On the road. Business class to London: cheaper than you might think', New York Times: Business, 1 May.
26. Steinrucken, T. and Jaenichen, S. (2004) 'Towards the conformity of infrastructure policy with European laws: the case of government aid for Ryanair', Intereconomics, Vol. 39, No. 2, pp. 97-102.
27. Trethaway, M. (2004) 'Distortions of airline revenues: why the network airline business model is broken', Journal of Air Transport Management, Vol. 10, pp. 3-14.
28. Yoffie, D. and Kwak, M. (2002) 'Judo strategy: 10 techniques for beating a stronger opponent', Business Strategy Review, Vol. 13, No. 1, Spring, pp. 20-30.