Social marketing and the meaning of cool

Social Marketing Quarterly

Volumn 14, Issue 1, 2008, Pages 18-29

  Bird, Sara ^a   Tapp, Alan ^a  

^a National Social Marketing Centre   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77955245969     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000801898399     Document Type: Article

References (27)

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