Nonparametric item response theory for investigating dimensionality of marketing scales: A SERVQUAL application

Marketing Letters

Volumn 19, Issue 2, 2008, Pages 157-170

  Paas, Leonard J ^a   Sijtsma, Klaas ^b  

^a VU UNIVERSITY AMSTERDAM   (Netherlands)

^b TILBURG UNIVERSITY   (Netherlands)

Author keywords

Construct dimensionality; Exploratory scale analysis; Mokken scale analysis; Service quality; SERVQUAL

Indexed keywords

EID: 77955050466     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-007-9031-0     Document Type: Article

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